This project was about bringing a logo to life. That meant squeezing a larger-than-life personality into a globe costume, inspired by the icon used in the GOLFNOW logo, for a commercial shoot.
GOLFNOW is an online booking service for tee times at golf courses. GOLFNOW wanted to announce the expansion of its service to Europe via Ireland with Ireland's own David Feherty (who is a known personality in the golf world and associated with GOLF Channel.) I was asked by the GOLF Channel's creative team to help figure out how to turn this spokesperson into the globe icon used in the GOLFNOW mark.
I hired the costume designer, provided mocks and helped with the final touches as the costume had to be sewn together, with talent inside it, at the very last moment.
Final product below:
The Process:
