This project was all about bringing a logo to life—literally. GOLFNOW, an online tee time booking service, was preparing to announce its expansion into Europe, starting with Ireland. To mark the occasion, they enlisted Ireland’s own David Feherty, a well-known golf personality and GOLF Channel talent, to star in a commercial campaign. The creative twist? Feherty would appear as the GOLFNOW globe logo—transformed into a full costume.
I was brought in to figure out how to turn this concept into reality. I sourced and hired a costume designer, developed mockups, and provided creative direction throughout the process. Because of the tight production timeline, the costume had to be sewn together with Feherty inside it—just moments before the shoot. The result was a playful, memorable visual that captured the brand’s personality and helped launch its international presence with humor and impact.
Final product below:
The Process:
