David Feherty, a former professional golfer turned beloved golf broadcaster, brought his signature wit and insight to the GOLF Channel series Feherty. As part of the franchise, Feherty LIVE delivered topic-driven, primetime specials filmed in front of live audiences. For the Feherty LIVE – Ryder Cup edition, I collaborated closely with both the GOLF Channel’s promotional team and the show’s producers to concept and execute a standout commercial campaign.
The creative challenge was to design three custom outfits for David Feherty—each representing Team USA, Team Europe, and a playful fusion of both—to be worn in the promotional shoot and on stage during the show. To bring this vision to life, I sourced and vetted a costume designer, provided creative direction, and oversaw the execution of each look. And because no Feherty production is complete without a touch of humor, I also led the creation of custom sock puppets to amplify the show’s quirky tone.
Final deliverables included a green screen commercial shoot and a suite of theater materials used on the day of the show.
Example of execution.
Example of execution.
The Process:
