David Feherty is a former professional golfer turned golf broadcaster and is the host of the television series Feherty which is broadcast by GOLF Channel. The Feherty franchise produced topic-driven, live audience primetime specials called Feherty LIVE. For this project, I worked with both the GOLF Channel's promotional team and Feherty Live show producers to help figure out how to create custom outfits that David Feherty would wear in a commercial shoot promoting the Feherty Live - Ryder Cup show, which he would wear for the show. The goal was to create three outfits; one to represent USA, one to represent Europe and one that combines the two. Oh ... and producers also wanted sock puppets created to help the already zany Feherty be more zany. I located and vetted the costume designer and provided direction on how to execute.
Final product below: Commercial green screen shoot & examples of theater materials from day of show.
Example of execution.
Example of execution.
The Process:
